Net A Bargain

Natalie Massenet, the woman behind net-a-porter.com, is about to lunch a designer “outlet” website that will stock top brands with up to 80 per cent off.

clipped from www.vogue.co.uk

Massenet is currently putting the finishing touches to THEOUTNET.COM, which will buy in ready-to-wear clothes (by the likes of Christian Louboutin, Marc Jacobs and Stella McCartney) that have been ordered and then cancelled by department stores and sell them on to the customer at heavily discounted prices.

“It is going to be a silver lining of the recession. Women have got used to discounts,” Massenet told yesterday’s Sunday Times. “Sale shopping can be grubby but this will be quite chic.”

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The idea is to replicate the shopping experience of discount outlet centres such as Bicester Village on the internet and to give customers the thrill of the sales all year round without their having to leave home.

The launch is being heralded as a victory for consumers over the big fashion houses which have traditionally resisted offering large discounts at their flagship stores.

Outnet will snap up ready-to-wear clothes that have been ordered – and then cancelled – by department stores as the recession bites. Brands will be placed on special offer on different days, and surplus stock will be sold at
up to 80% off.

Outnet’s launch follows the success of other websites such as Brand Alley, which is part-owned by News International, publisher of The Sunday Times, and Cocosa on which designers hold “secret sales”.

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Net-a-porter, the darling in the fashion industry, is the world’s premier online luxury fashion retailer, but there are other several websites you can take a look at as well, although personally, I’d vote for net-a-porter in a heartbeat. Not only they have the most outstanding collection, but they also offer quite competitive price compares to below sites:

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